About The Course

Overview

With the Bachelor of Arts in Multimedia Design from UCSI University, graduates will be equipped with the required knowledge and industry-relevant skills to set the new standard of visuals, interaction and experience in the cutting edge multimedia design world. Covering multiple forms of media, the curriculum includes visualising and creating content, brand and messages through imagery and animation. The wide range of topics covered is ideal for students who want an edge in making an impact in today’s ever changing digital world.

Entry Requirement

STPM / A-levels
: Minimum 2 principals
 
UEC : Minimum 5 credits
 
International Baccalaureate : Minimum score of 26/42 points from 6 subjects
 

National Matriculation : Minimum CGPA of 2.0
 
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency : Minimum Average 60%

UCSI Foundation : Minimum CGPA 2.0
 
Diploma : Minimum CGPA 2.5 or Candidates who obtained a CGPA between 2.00 and 2.50 may be admitted subject to internal assessment process

English Language Requirement
 

  • A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 3; or a score of 410-413 (writing-based) / 34 (internet-based) in TOEFL; or Band 5.0 in IELTS.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
 

 

What you Learn


Year 1

  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1


Year 2

  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E-Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modelling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2


Year 3

  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3

 

General Courses (MPU) are compulsory for all students.


U1
 

– For Malaysian students:

  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
     

– For foreign students:

  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

 

 

Year 1

  • Art History
  • Life Drawing
  • Graphic and Image Editing
  • Modelling
  • Visual Communication
  • University Life (MPU-U2)
  • Typography 1
  • Basic Photography
  • Traditional Animation
  • Introduction to Multimedia
  • Extra-Curricular Learning Experiences 1 * (MPU-U4)

Choose One

  • Drawing for Animation
  • Film Studies
  • Introduction to Public Speaking
  • Fundamentals of Marketing

Year 2

  • Design and Layout *
  • Web Design
  • Digital Visual Presentation
  • Animation
  • Multimedia Design 1
  • Post Production
  • Typography 2 *
  • Proposal Writing
  • Design for Motion Graphics
  • Religions in Malaysia (MPU-U3)
  • Practical Training *
  • Extra-Curricular Learning Experiences 2 * (MPU-U4)

Choose One

  • Digital Animation Production
  • Video Production 1
  • Rendering
  • Design for Industry

Year 3

  • Multimedia Design 2 *
  • Multimedia Project 1 *
  • Compositing & Visual Effects
  • Research Project
  • Multimedia Project 2 *
  • Extra-Curricular Learning Experiences 3 * (MPU-U4)
  • Industry Placement *

Choose One

  • Portfolio
  • Intellectual Properties
  • Creative Problem Solving
  • Technopreneurship

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

– For foreign students:

  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

 

Accreditation & Advantages

  • MQA/FA3858

Fee & Financial Aids

Malaysia Students

RM 63,340

International Students

RM 58,730

Future Pathway

  • Advertising Agencies
  • Multimedia Labs
  • Design Studios
  • Corporate Art Departments
  • Television Network Stations
  • Animation House

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