About The Course


The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Entry Requirement

UCSI Foundation year
: Pass, with a minimum CGPA of 2.0
STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
A-levels : Minimum 2 principals (E)
UEC : Minimum 5 credits (B6) and pass (C8) in Mathematics and English

National Matriculation : Minimum CGPA of 2.0

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency : Minimum overall average of 60%

Diploma (business-related) : Minimum CGPA of 2.0

Other equivalent qualifications : To be reviewed by the faculty on a case-to-case basis


English Language Requirements

A score of Band 5.5 in IELTS or its equivalent as stipulated by the Ministry of Education of Malaysia.In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning  confirming the medium used in the delivery of the programme was in English.


What you Learn


Year 1

  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1

Year 2

  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E-Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modelling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2

Year 3

  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3


General Courses (MPU) are compulsory for all students.


– For Malaysian students:

  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

– For foreign students:

  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3




Accreditation & Advantages

A 9513

Fee & Financial Aids

Malaysia Students

RM 52,200


International Students

RM 54,240

Future Pathway

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant

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