The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the ﬁnal year.
Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.
UCSI Foundation year : Pass, with a minimum CGPA of 2.0
STPM : Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
A-levels : Minimum 2 principals (E)
UEC : Minimum 5 credits (B6) and pass (C8) in Mathematics and English
National Matriculation : Minimum CGPA of 2.0
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency : Minimum overall average of 60%
Diploma (business-related) : Minimum CGPA of 2.0
Other equivalent qualifications : To be reviewed by the faculty on a case-to-case basis
English Language Requirements
A score of Band 5.5 in IELTS or its equivalent as stipulated by the Ministry of Education of Malaysia.In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning confirming the medium used in the delivery of the programme was in English.
General Courses (MPU) are compulsory for all students.
– For Malaysian students:
– For foreign students: