About The Course

This era of information and technology has created a strong demand for tech-savvy individuals who are capable of using the latest and most advanced media tools in getting the message through. The Bachelor of Communication (Hons) in Digital Media covers aspects of new media, internet technology, digital media and how it can enhance communication. Students will develop a deep understanding of multimedia and its important role in the information age, digital technologies, theories of communication, new media communication methodologies, and the digital society.

This programme is for young communicators who would like to have an edge in using the latest technology as a communication tool. Graduates will be able to manage, produce and design multimedia content such as websites, DVDs and other interactive media. They will also gain a strong capability to join any organisation and compete in the media industry and beyond.

At the end of this programme, students will be able to:

  • Exhibit extensive theoretical and practical knowledge of digital media communications;
  • Demonstrate capacities for creativity, transformation and interpretation;
  • Demonstrate a flexible and innovative approach towards new media communication methodologies and the digital society; and
  • Understand their responsibility and relationship with their cultural environment and society.

On a more practical level, students will be able to:

  • Exhibit the capacity to design, conduct, and present original ideas via digital media communications;
  • Critically and creatively engage with digital media of cultural significance across communities;
  • Contribute on an advanced level as collaborators, designers, and writers; and
  • Demonstrate an entrepreneurial approach coupled with an understanding of how to further innovate digital media communications.

This course is in line with the nation’s vision of moving towards digital media and technology. Graduates will be able to go straight into web design and web development, internet advertising, and marketing and publishing; with a unique and competitive set of communication skills.

What you Learn

1st Year

Semester 1 

  • Communication Theories
  • Writing Skills for Communicators
  • Introduction to Psychology
  • Introduction to Sociology
  • Intro to Web Technology

Choose one

  • Ethnic Relations
  • Malaysian Studies 3

Semester 2

  • Communication in the New Economy
  • Internet Technology & Web Design
  • Media Convergence
  • Creative Multimedia Design
  • Digital Photography

Choose One:

  • Bahasa Kebangsaan A / B
  • Co-Curriculum 2
  • Principle of Journalism
  • Principle of Broadcasting

 

2nd Year

Semester 3

  • Communication Research Methods
  • Writing Skills for Communicators
  • Digital Media Communication 1
  • Media Audience Studies

Choose One:

  • Malaysian Studies
  • Co-Curriculum 3

Choose One:

  • Digital Advertising
  • Public Relations Management

Semester 4

  • Communication Management
  • Animation Practice
  • Internet Marketing
  • Radio & Television Production
  • Digital Media Communication 2

Choose One:

  • Publication Design
  • Feature Writing
  • Global Classroom

3rd Year

Semester 5

  • Internet Technology in Communication
  • Media Planning
  • Digital Technology 1
  • Internship

Semester 6

 

  • Corporate Communication
  • Dissertation
  • Communication Law, Media & Ethics
  • Digital Technology 2

Choose One:

  • Strategic Marketing Communication
  • Public Relations Writing

Accreditation & Advantages

MQA : A11058

 
 

Fee & Financial Aids

  • LOANS
  • PTPTN
  • 50% Scholarships

Future Pathway

  • Account Director
  • Ad Representative
  • Communication / PR Specialist
  • Copywriter
  • E-Commerce Specialist
  • Marketing Executive
  • Media Buyer
  • Project Manager
  • SEO Specialist
  • Interface Designer
  • Web Designer
  • Lecturer
  • Web Programmer

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