The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.

1st Year

Semester 1

• Media, Culture & Society 1
• Information Technology
• Malaysian Studies*

Choose one

• Human Communications
• Advanced Business English

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Semester 2

• Design Study 1
• Professional Writing
• Media, Culture, Society 2
• Bahasa Kebangsaan A

Choose one

• Introduction to Management
• Introduction to Marketing 

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2nd Year

Semester 3

• Design Study 2
• Writing for Electronic Media
• Introduction to Advertising
• Moral/Islamic Studies*

Choose one

• Creative Studies
• Writing for Print

Semester 4

• Advertising Creativity
• Multimedia Technologies 1
• Broadcast Media Production
• Photography

Choose one

• Buyer Behaviour
• Introduction to Public Relations

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3rd Year (Multimedia Major)

Semester 5

• Multimedia Production
• Graphic Design for Multimedia
• Multimedia Technologies 2

Semester 6

• Visualisation & Animation
• Multimedia Project
• Multimedia Broadcasting

Choose one

• Internship
• Mass Media Research

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3rd Year (Advertising Majot)

Semester 5

• Media Planning & Strategy
• Advertising Management
• Copywriting

Semester 6

• intergrated Marketing Communications
• Advertising Campaign Planning
• Presentation Skills

Choose one

• Intership
• Mass Media Research

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3rd Year (Broadcasting Major)

Semester 5

• introduction to Screen Studies
• Video Production 1
• Introduction to Screenwriting

Semester 6

• Video Documentary
• Video Production 2
• Directing Workshop

Choose one

• Internship 
• Mass Media Research

MQA: FA2535

• LOANS
• PTPTN
• 50% Scholarships

• Audio-Visual Producer
• Reporter/Broadcast Journalist
• Multimedia Producer/Writer
• Account Executive
• Public Relations Executive
• Communication Executive
• Product Executive
• Brand Executive
• Advertising Executive
• Web Designer
• Assistant Producer/Director
• Editor
• Copywriter
• Media Executive
• Sub-Editor
• Art Director
• Regional Correspondent
• Scriptwriter