About The Course

The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.

What you Learn

1st Year

Semester 1

  • Media, Culture & Society 1
  • Information Technology
  • Malaysian Studies*

Choose one

  • Human Communications
  • Advanced Business English

Semester 2

  • Design Study 1
  • Professional Writing
  • Media, Culture, Society 2
  • Bahasa Kebangsaan A

Choose one

  • Introduction to Management
  • Introduction to Marketing 

2nd Year

Semester 3

 

  • Design Study 2
  • Writing for Electronic Media
  • Introduction to Advertising
  • Moral/Islamic Studies*

Choose one

  • Creative Studies
  • Writing for Print

 

Semester 4

 

  • Advertising Creativity
  • Multimedia Technologies 1
  • Broadcast Media Production
  • Photography

Choose one

  • Buyer Behaviour
  • Introduction to Public Relations

3rd Year (Multimedia Major)

Semester 5

  • Multimedia Production
  • Graphic Design for Multimedia
  • Multimedia Technologies 2

 

Semester 6

 

  • Visualisation & Animation
  • Multimedia Project
  • Multimedia Broadcasting

Choose one

  • Internship
  • Mass Media Research

3rd Year (Advertising Majot)

Semester 5

  • Media Planning & Strategy
  • Advertising Management
  • Copywriting

Semester 6

  • intergrated Marketing Communications
  • Advertising Campaign Planning
  • Presentation Skills

Choose one

  • Intership
  • Mass Media Research

3rd Year (Broadcasting Major)

Semester 5

  • introduction to Screen Studies
  • Video Production 1
  • Introduction to Screenwriting

 

Semester 6

  • Video Documentary
  • Video Production 2
  • Directing Workshop

Choose one

  • Internship 
  • Mass Media Research

 

Accreditation & Advantages

MQA: FA2535

Fee & Financial Aids

  • LOANS
  • PTPTN
  • 50% Scholarships

Future Pathway

  • Audio-Visual Producer
  • Reporter/Broadcast Journalist
  • Multimedia Producer/Writer
  • Account Executive
  • Public Relations Executive
  • Communication Executive
  • Product Executive
  • Brand Executive
  • Advertising Executive
  • Web Designer
  • Assistant Producer/Director
  • Editor
  • Copywriter
  • Media Executive
  • Sub-Editor
  • Art Director
  • Regional Correspondent
  • Scriptwriter

 

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